Purkle Privacy Policy

At Purkle we're committed to protecting your personal information.

To keep things simple, we use a few key terms throughout this Privacy Policy:

  • When we say "Purkle", "we", "our" or "us", we're referring to Ovation Research Pty Ltd (ABN 78 128 328 469) in Australia.
  • When we refer to "personal information" we mean any information or opinion that identifies you (or could reasonably identify you), either on its own or when combined with other details.
  • When we talk about how we "handle" your personal information, we mean activities like collecting, using, storing, sharing or updating it, whether online, on paper or in conversation.

If you have any questions about this policy or how we handle your personal information, you can find our contact details in the Contact Us section below.

1.When does this Privacy Policy apply?

By registering a Purkle account, you’ll be asked to provide some personal and sensitive information, as detailed in this document. This Privacy Policy applies to the personal information we handle when creating your account, delivering our online survey, research, rewards and related services to you. By providing your personal information to us, you consent to us handling that information in accordance with, and for the purposes specified in, this Privacy Policy.

If you work for us, you can contact our People team for more information about how your personal information is handled. If you're applying for a job with us, please look at the TEG Recruitment Privacy Policy.

2.What personal information does Purkle handle about me?

The types of personal information we handle about you depends on how you interact with us. Generally, we may handle the following kinds of information:

Contact and identity information

  • Your name, email address, postal address, and phone number
  • Date of birth and gender
  • Your geographical location

Account activities and financial details

  • Your profile information
  • Your transaction history including your account balance, the reward you receive from participating in surveys and other activities and any redemptions you have requested.
  • Sensitive personal information relating to your account participation or research involvement, such as for example, health information, your racial or ethnic origin, political affiliations, religious beliefs or any other types of sensitive information that you might choose to provide for profiling purposes or while participating in our surveys.

Marketing, feedback and engagement

  • Your responses to competitions or surveys
  • Your communication preferences and opt-in status
  • Content you submit to us (e.g. competition entries, photos or videos)
  • Any other preferences or profiling information that you tell us about

Digital and device information

  • Your interactions with our websites and apps
  • Device and browser details, app usage statistics, and location data (if enabled)
  • IP address and device identifiers (e.g. when using our apps on smartphones or smart devices)

Biometric information

  • Biometric data (such as facial recognition) where required for identification purposes, and only where permitted by law and with your consent where required.

Health information

  • Any relevant health information where you have provided explicit consent.

Professional or business-related details

  • If you're a representative of a partner, government agency or contractor: your business contact details and role information.
3.How do we collect your personal information?

We collect your personal information when you interact with us, either directly (like when you participate in our surveys or contact us) or through trusted partners and services that support our operations. We do this with your consent, or where it’s reasonably necessary to deliver our services, operate our business, or comply with the law. More specifically, we collect your personal information:

  • Directly from you (e.g., when you create a Purkle account, redeem your Purkle Dollars, participate in a survey, contacting support, etc.).
  • From other sources. This includes:
    • Ticketek Entertainment Group (TEG) companies such as Ticketek or Ovation Digital.
    • Research partners and their third-party suppliers and contractors who collect survey data.
    • Third Party Contractors or Partners which include any third party involved in the operation, promotion or delivery of surveys such as data sampling providers, specific market research clients or technology platforms.
    • Service providers and strategic partners who help us operate our business, such as:
      • Marketing and digital agencies;
      • Research, analytics and development partners;
      • Data enrichment or verification partners; and
      • Publicly available databases.

  • Through analytics or combining datasets. Meaning that in some cases, we may also derive personal information by combining or analysing datasets. While these datasets may not include your personal information on their own, they may become identifiable when grouped or analysed together.

From time to time, we may collect, use or hold your information for other purposes. Where necessary, we’ll let you know at the time of collection.

4. Why do we collect and handle your personal information?

We collect and handle your personal information to deliver a smooth, secure and personalised experience, promote relevant products and services, and run our business effectively. This may include:

  • Setting up and managing your account. For example, when you create or use a Purkle account to register, log in, update your details, manage preferences, or access membership benefits.
  • Processing your membership, rewards redemption of other account benefits. When you redeem a reward, or participate in a prize draw, we process the redemption and prize and deliver it to you either digitally or physically (gift cards or other prizes).
  • Supporting redemptions and rewards. If you redeem your Purkle Dollars or prize draws, we collect personal information to verify your identity and process your request.
  • Assisting with enquiries and support. If you contact or engage with our customer solutions team, we collect information to help respond to your questions, complaints or other requests.
  • Keeping your records accurate and up to date. This includes storing current contact and transaction details for account, communication and legal purposes.
  • Keeping you informed about surveys, competitions and promotions. We may use your details to send important updates and to offer you the opportunity to participate in research activities including online surveys, focus groups or product testing.
  • Running competitions, surveys and promotions. If you participate, we collect relevant details to manage entries, select winners, and use submitted content.
  • Sending marketing communications. If you've opted in, we'll send you updates about activities, offers or rewards from Purkle or trusted third parties. You can opt out at any time.
  • Tailoring your experience. We use your activity and preferences to recommend activities or offers and to improve how our platforms look and feel.
  • Rewarding Purkle members. When you sign up for membership, we collect and use your information to offer personalised content and relevant surveys.
  • Analysing trends and improving services. Your feedback, survey responses and usage patterns help us build better tools and experiences.
  • Performing data analytics and research. We may conduct research, predict trends and create aggregated reports (which don’t identify you) for our internal use or for partners.
  • Managing professional relationships. We collect information to engage with suppliers, sponsors, service providers and other business contacts.
  • Protecting your account and preventing fraud. We monitor for suspicious activity, safeguard against manipulation of research data or fraudulent redemption activity and protect your data and transactions.
  • Managing business operations. We collect and use information to support daily business activities (including staff and contractor management), and to facilitate business changes such as mergers, restructures or sales.
  • Meeting legal obligations. We handle your information to comply with laws, respond to law enforcement or regulators, and enforce our legal rights.
5. How do we use your information and how can you opt out?

If you subscribe to receive communications from us, we may use your personal information for that purpose until you unsubscribe. Depending on your communication preferences, this may include communicating with you via various channels including by email or SMS, in app and push notifications, chatbot and mail.

You can unsubscribe from receiving communications at any time:

  • By using the unsubscribe facility in an email or via our website; or
  • Updating the communications preferences in your account settings within your Purkle account; or
  • By contacting us and letting us know what communications you no longer want to receive by submitting an Enquiry form or via email at privacy@ovation-teg.com.
6. Who might Purkle disclose my personal information to and why?

Like most businesses, we work with third parties to deliver better experiences for you. This means we may share personal information we hold about you. This may include sharing information with:

  • Research Partners. We may share your personal information with our Research Partners, being the market research clients, brands or organisations that commission our surveys, studies or panels. If you consent, these Research Partners may also use your personal information to contact you directly for specific related research projects.
  • Ticketek Entertainment Group. We may share your information within other Ticketek Entertainment Group (TEG) companies, their contractors (such as data management providers) and any TEG successors. TEG group companies include Ticketek, Ovation Digital and any entities that may in future become part of the TEG group of companies or in which TEG may have an interest. We may disclose your personal information to these entities for the purposes of, for example, ensuring that information collected is accurate, complete and up to date, producing anonymised and aggregated information for the benefit of other TEG companies, and enabling us and other TEG companies to better understand and meet your needs and interests.
  • Third Parties. We may share your personal information with trusted third-party contractors and service providers who help us operate our business and deliver our survey, research, rewards and related services. These third parties support us across a range of functions, including operating our IT systems and infrastructure, fraud detection and prevention, marketing and digital media services, customer communications (e.g. email and SMS distribution), data cleaning and enrichment, demographic and behavioural analysis, identity verification, customer relationship management, and analytics and product development. We also engage third parties who provide storage, hosting, printing, fulfilment, and other operational support services necessary to run our business efficiently.

Otherwise, Purkle will only disclose your personal information:

  • where we are required to do so by law;
  • if the disclosure is permitted under the Privacy Act 1988 (Cth); or
  • if you have consented to the disclosure.

When we work with third parties, we require them to handle your personal information securely and in compliance with all relevant privacy laws.

7.Does Purkle disclose personal information to overseas recipients?

For the purpose of providing you with services, we may transfer, process and store your personal information outside of Australia, to where we or our third-party service providers operate.

Whenever, we share personal information overseas, we take measures to ensure that our service providers or recipients are required to protect this information in accordance with the Privacy Act. They are only permitted to use the personal information for the specific purpose for which it was shared.

We may share or store your personal information in a number of countries, including The Philippines and New Zealand. For example, from time to time we disclose personal information to our related company, Ticketek New Zealand Ltd. We may share your personal information overseas for reasons including:

  • Where we have made a business decision to engage with a service provider to assist with certain functions.
  • For disclosures between our Group companies. Our main business location is in Australia, but some of our Group companies may be based in other countries, including New Zealand, Malaysia, Philippines, Singapore, Hong Kong, European Union, United Kingdom and the United States.
8. How do we keep your information secure?

At Purkle, we take the security of your personal information seriously. We implement a range of physical, technical and administrative safeguards designed to protect your information from misuse, interference, loss, and unauthorised access, modification or disclosure.

We store your personal information in secure systems, including electronic databases managed by trusted third-party data storage providers. These systems use industry-standard security protocols and technologies such as encryption, firewalls, intrusion detection systems and virus scanning tools. Data transmitted during internet transactions is encrypted, and stored data is protected in secure Microsoft SQL databases that are not publicly accessible online.

Access to our systems is restricted to authorised personnel who are required to use unique credentials and undergo training in handling personal information securely. Our team members are also required to follow internal protocols and privacy obligations, including periodic reviews and updates to ensure ongoing protection.

We also take steps to safeguard information collected through our websites, including the use of cookies and tracking technologies configured to maintain user anonymity where appropriate. More information on this is available in our Cookies Statement.

To further protect your account, we encourage you to keep your login details confidential, use strong passwords, and notify us immediately if you suspect any unauthorised use of your account.

While we take all reasonable steps to protect your personal information, no data transmission or storage system is guaranteed to be 100% secure. If a data breach occurs that is likely to result in serious harm, we will notify you in accordance with our obligations under the Privacy Act 1988 (Cth).

9. What if you don’t want to give us your personal information?

Where it is lawful and practicable to do so, we will give you the option of not providing personal information, or of using a pseudonym, when you deal with Purkle.

However, if you don’t give us your personal information at the point of registration or when you interact with us, this could impact the level of service we can provide to you. For example, we will not be able to contact you in the case of a necessary update regarding your account security or a requested redemption, or we may not be able to properly respond to your inquiry or investigate your complaint or fully process your transaction.

In addition, for fraud prevention and security reasons, some activities are only accessible using digital platforms, which require you to have a Purkle account. In these cases, providing your personal information is necessary to manage your participation.

10. What should you know about cookies, tracking and ads?

How We Use Cookies and Tracking Technologies

When you visit our website, we use methods such as cookies and pixel tracking to collect information such as your IP address, general location (such as your postcode and region), the pages you visit, your preferences and sign in username to help us:

  • enhance your experience while using our website and enable us to provide a more personalised service to you.
  • show you relevant content on our websites and our partners’ website.

Sharing Data with Advertising Partners

We may share this information with our advertising partners (including companies that Purkle allows to place advertisement on its web pages). and other third parties for the purpose of providing you, and others, with a more targeted survey opportunities and reward offers and/or an enhanced advertising experience both on and off the Purkle website. For example, if you visit our website, ad serving companies may collect information such as your domain type, your IP address and clickstream information. For further information about this, we suggest you refer to the privacy policies of Omniture (www.omniture.com), Double Click (www.doubleclick.net), Nielsen/NetRatings (www.netratings.com) and Google Analytics (www.google.com.au/policies/privacy). You can read more in our Cookies Statement.

Managing Your Cookie Preferences

You may refuse to use cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of the websites, such as fully accessing survey participation or reward redemption features.

Using Cookies for Research and Improvements

We further use cookies to measure, collect, analyse and report anonymised data from our website, as well as for general marketing and research purposes. This helps us better understand our users and improve the design and functionality of our website. All tracking is carried out in a way that maintains visitor anonymity.

Links to Third Party Websites

Additionally, the Purkle website may sometimes contain links to third party websites, for your convenience and information. When you access a non-Purkle website, please understand that Purkle is not responsible for the privacy practices of that site. We suggest that you review the privacy policies of each site you visit.

11. How long does Purkle keep my personal information?

We keep your personal information for as long as necessary to deliver our services, meet our legal obligations, resolve disputes, and support our business operations.

The amount of time we keep your information depends on the nature of the personal information and how you interact with us. For example:

  • Purkle Account Personal Information: We retain your Purkle account details for as long as your account remains active. Once your account is closed or inactive, we de-identify or securely delete your information in accordance with our internal policies and applicable legal requirements.
  • Communication preferences: If you’ve opted in to receive communications, we’ll retain your contact details and preferences until you update them or unsubscribe. If you choose to unsubscribe, we’ll record your request and take steps to ensure it’s actioned in accordance with our legal obligations, including keeping evidence of the request and your removal from our marketing lists, in line with our obligations under the Spam Act 2003 (Cth).
  • Cookies and website usage data: We retain information collected through cookies and tracking technologies for a limited period to improve your online experience and support marketing and analytics.

When we no longer need your personal information, we either delete it or de-identify it so that it can no longer be used to identify you.

12. Does Purkle use Artificial Intelligence (AI)?

Purkle leverages artificial intelligence (AI) and machine learning technologies to optimise our platform and provide a more intuitive user experience. These tools assist us with data analysis, automated follow-up inquiries, data quality assurance, personalised offers, and efficient customer support.

We are committed to the ethical use of AI. Any personal information processed by these systems is handled in accordance with this Privacy Policy and in compliance with regulatory requirements. We do not sell your personal information to third-party AI providers, nor do we permit them to use your data for their own marketing or profiling. When utilising third-party AI tools, we implement rigorous data protection and confidentiality agreements to ensure your information remains secure.

If you have questions regarding our use of AI technologies, please contact us via the details provided in the Contact Us section below.

13. Children and Young People

We value the opinions and insights of young people and welcome participation in our market research from individuals aged 15 years and older. We operate on the understanding that individuals aged 15 and above generally possess the maturity and capacity to provide informed consent regarding the use of their personal data.

We are committed to protecting the privacy of children. We do not knowingly collect personal information directly from children under the age of 15 without the express consent of a parent or legal guardian. If we become aware that such information has been provided to us without appropriate consent, we will take reasonable steps to delete or de-identify that information from our records.

14. Contact Us: Managing Your Information and Raising Concerns

Requesting Access or Corrections

You have a right to request access to the personal information that Purkle holds about you and seek its correction. If you are a Purkle member, you are able to access or correct some of your personal information by logging onto our website https://purkle.com.au/home.aspx. If you are not a Purkle member, please contact our Privacy Officer using the details below.

Verifying Your Identity

Before we can give you access to your personal information, we’ll need to verify your identity. This includes confirming your contact details (such as your email and phone number).

Fees for Complex Requests

We do not charge you a fee for making such a request. However, if fulfilling your request requires a significant amount of time due to its complexity or scope, we may charge a fee to cover the effort involved in consolidating the personal information you have requested. If a fee applies, we will inform you of the estimated cost in advance, so you can decide whether to proceed.

Response Time

We aim to respond to requests for access or correction within 30 days. If we need more than 30 days to complete your request, we will notify you.

When We May Decline a Request.

There are circumstances under the Australian Privacy Principles where we may be permitted to refuse access to or correction of your personal information. If this occurs, we will notify you in writing and explain the reasons for our decision.

How to Contact Us

If you would like to access or correct the personal information Purkle holds about you, or have any queries regarding this Privacy Policy or the information that we hold about you, please contact our Privacy Officer using the details below:

Making a Complaint

We take privacy seriously and will investigate your complaint or concern carefully. Our aim is to respond as promptly as possible, generally within 30 days. If you’re not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) for further guidance, using the information below:

Phone: 1300 363 992

Website: www.oaic.gov.au

Complaints form: https://www.oaic.gov.au/privacy/privacy-complaints

We may update this Privacy Policy periodically. The most current version is always available on our website at or you can contact our Privacy Officer using one of the methods outlined in the Contact Us section above.

Last updated March 2026